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Megan Jones
User Experience Researcher
Evite Case Study
What?
This is my final project from an 8-week course in Product Management at Product School in San Francisco. As part of the course, I selected a product (Evite) and iterated on my business idea each week. My idea was to increase revenue by $2 million/year through enhancing an existing feature and ultimately reviving the positive sentiments associated with the old-fashioned 'Thank You Card.' In order to create a Minimum Viable Product, I researched, defined, and built my suggested solution: to integrate Thank You Cards with events.
This Trello Board contains all details for the Evite Case Study such as Personas, KPIs, and User Stories
Why?
Sending a Thank You card to guests after a party on Evite.com is cumbersome and full of duplicate effort.
Currently, users can message the guests who attended their party. However, if they want to go a little further by sending a thank you card, they'll need to create a separate card and re-populate all of the appropriate recipients.
When?
Evite needs to engage with the user in the end-to-end event planning process, not just the invitation part of event planning.
Example Work: Documents
Who?
According to the user interview results, users engage in “hit-and-run” behavior with Evite. Invitation creators tend to visit evite.com to create and send the invitation for free, and then leave. Event guests tend to receive an invitation, respond, and perhaps only return for the retrieval of specific information, such as the address for the event.
How?
In the future, Evite will automatically provide users a Thank You Card relevant to the event they hosted. Evite will also automatically pre-fill the recipient list with those who indicated "yes" as an RSVP.
Phase 1 - Virtual Thank You Cards
Phase 2 - Paper Thank You Cards
Phase 3 - 3D Printed Trinket
Measure KPIs
User Engagement
Revenue
New Users
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